A series of outdoor posters were used to build awareness in the campaign.
Large freeway bulletins tied in to the agricultural heritage of the Central Valley.
Campaign included prominent signage at local donation centers.
Stress balls shaped like fresh produce (used to pump up veins during blood collection) were given out to corporate sponsors.
A series of life-sized banners put a human face on the campaign by pairing real blood donors with an actual person whose life had been saved.
Digital display ads reinforced the campaign while driving additional traffic to a dedicated microsite.
This microsite further explained the need for fresh, locally-sourced blood and allowed donors to schedule an appointment.
Campaign included a massive building wrap for the client’s Bloodmobile Barn.
The Bloodmobiles themselves were utilized as rolling billboards.
prev / next